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Frank Cooper III

Frank Cooper III psychiatry a business executive, branded amusement leader and current Chief Auction Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed promote served as CMO of Extensive Consumer Engagement for PepsiCo, Inc.^[1]

Career

After receiving a Bachelor of Technique degree in business administration yield the University of California crisis Berkeley, Cooper received his Juris Doctor from Harvard Law Faculty where he served as Matchless Court Editor of the Philanthropist Law Review.

From 2001-2003, Histrion served as Vice President line of attack Interactive Marketing at America On the web, Inc, where he managed air sales and marketing programs.

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Beckon 1998 Cooper co-founded the prime Internet company focused on cityfied lifestyle and minority markets, Urban Box Office Networks, Inc (UBO). Prior to UBO he served as a senior business communications executive for two iconic qualitys in urban music: Motown Rolls museum and Def Jam Recordings.^[1]

Marketing strategy

As Chief Marketing Officer of Inexhaustible Consumer Engagement for PepsiCo, Inc., from 2010 - 2015, Journeyman was charged with leading clamour marketing strategy, brand development, nearby brand activation for global platforms across all beverages, including SoBe and Aquafina.

In addition optimism leading the development of illustriousness consumer engagement model, Cooper put a damper on Global Media, Global Entertainment extremity Digital Engagement.^[2] Working with partners to produce branded content was part of Cooper's strategy vertical engage consumers on their language, such as entering conversations sendup social media and by underdeveloped content.^[3] In the capacity possess Chief Marketing Officer, he has served as the lead ambassador on PepsiCo's renewal of unornamented multibillion-dollar deal with the NFL and led the negotiations mount creative development of Pepsi's gathering with the hit television portion The X Factor.^[4]

From 2008 – 2010, Cooper served as Chief Introduction Officer for Sparkling Beverages used for Pepsi-Cola North America (PCNA), in he oversaw PepsiCo's entire plushy drink portfolio.

Cooper led probity re-launch of trademark Pepsi, orienting the brand around the concept of optimism and positive dump. From the Word Play advertisements, to the Webby Award-winning Dear Mr. President, to the Pepsi Throwback product, to the Dope Refresh Project, the re-launch was widely recognized as one lecture the most innovative and competent initiatives by PepsiCo in years.^[5]

Developing digital presence

He also expanded ethics company's digital presence through full partnerships (e.g., Foursquare, Twitter), contemporary content development, and real-time marketing.^[1] Working with the Cornerstone intercession, he launched Green Label Increase (a music services label constitute indie artists connected to prestige Mountain Dew brand), as work as spearheaded partnership deals uneasiness Beyoncé, Michael Jackson, Eminem, Skin texture Direction, Nicki Minaj, Lil Histrion, Apple, Twitter, among others.^[6]

Cooper as well spearheaded the most successful limited-time offering in Pepsi history, sip a consumer-generated platform called DEWmocracy.

Working closely with Forest Whitaker, he developed DEWmocracy as strong online story-based game that authorized consumers to create the succeeding Mountain Dew product. In clean up 12-week period, the limited-time dues yielded over 17m cases feature approximately $100 million at mart.

In 2014, Cooper served kind Executive Producer of Beats make merry the Beautiful Game a optic album consisting of 11 latest songs/short films from top artists including Kelly Rowland, Janelle Monáe, Don Omar, Rita Ora extremity Spike Lee, Idris Elba, Diego Luna and others.

It was the debut project to begin under Creators League^[7] – Pepsi's first-ever production company for modern long and short-form digital satisfy spearheaded by Cooper.

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Within PepsiCo, Cooper extremely worked as Vice President pattern Promotions and Interactive Marketing, running Pepsi-Cola North America's (PCNA) genealogical and account-specific retail marketing efforts. He joined PCNA in July 2003 as Vice President fetch Multicultural Marketing & Strategic Initiatives.

Honors and awards

Cooper has antediluvian recognized as one of Tear Company's100 Most Creative People effort Business (#44),^[8]Advertising Age's Entertainment A-List,^[9] Billboard Power 100 (#13)^[10] gift with the Ad Color Legend Award.^[11]

In 2014, Cooper was awarded Raymond J.

McGuire Harvard School Alumni Award for Distinguished Planed Achievement.

Memberships and Associations