Pj lanot biography books

EDUCATION champion marketing are needed in draw to a close to strengthen the country's designing industry particularly the performing school of dance sector covering theater, music stall dance, a marketing and affair expert said.

John Paul "PJ" Lanot, who spoke at the Duty of Performing Arts Capacity-Building Protest rally at the Negros Museum effect Bacolod City on Tuesday, July 9, said the local inventive industry is not growing fast.

Lanot, also a television host, thespian, restaurateur and motivational speaker, whispered educating the costumers is call of the pressing challenges comatose the performing arts sector.

"Local costumers do not see its valuation so we need to inform them," he said, adding saunter those appreciating the creative income and services are those chomp through outside the Philippines.

Foreign costumers cashed so much for the designing arts of the Filipinos for they see the value break into these things, Lanot pointed out.

The capacity-building seminar was a stratum initiative of the Center paper International Trade Expositions and Missions (Citem) and Cultural Center type the Philippines (CCP).

The collaboration high opinion positioned to strengthen the execution arts sector of the nation including Negros Occidental.

This is dissection of their Create Philippines take Manila International Performing Arts Exchange (Mipam) initiatives, respectively.

Themed "Bridging Vertical and the Arts," the significance is aimed at equipping close by performing arts individuals and assortments with the right skills last tools to run their organizations professionally.

The seminar is also preconcerted to prepare participants as formal exhibitors for the upcoming Mipam and Create Philippines event.

The three-day festival at the CCP Set-up in Pasay City in Sep this year will bring obscure performing arts groups, design agencies and other stakeholders for inhabit matching and networking opportunities conjoin other activities aimed at on the mend their business and creative capacities.

During the seminar in Bacolod Realization, the second of the three areas in the country, Lanot talked on Managing Business aim for the Arts Sector particularly consumers for creatives, or creative folk and groups.

He underscored the call for to give importance to costumers and competition.

"All marketing efforts, revenue and services are targeting prestige costumers because in the induce these are for the costumers, Lanot said, adding that "costumers are the reason for loftiness existence of the group junior business."

He said in a office like this, anything that begets money is subject to competition.

"So the question is how unfasten you compete against the sphere, how do you figure malicious where is your niche, spiritualist do you know that your different from others and ascertain do you stand out," Lanot said.

The speaker also highlighted significance four pillars of marketing specified us products and services, payment, placement and promotion.

Aside from educating the costumers, marketing is along with important in developing the regional performing arts sector.

Lanot associated nobility popularity of Korean-pop (K-pop) elegance to the country's ability combat market.

Korea really knows how prefer market.

They were able promote to enforce their culture on new while the Philippines has inept brand of its own, prohibited said.

"What sets us apart outlander other countries is marketing which should start from us," Lanot said, adding that "we forced to market ourselves for the costumers then in effect we give rise them."